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Why the colour of your coffee mug matters

CANADIANS LOVE COFFEE According to Coffee Association of Canada,  coffee is the most popular beverage amongst adult Canadians over 16 – even more than tap water! Meaning, that coffee is a pretty important part of a regular Canadian’s day-to-day. The industry contributed $6.2 billion to the overall Canadian economy and  $4.8 billion sales in foodservice. Of the traditional importing markets – North America, Europe and Japan, Canada is showing, by a considerable degree, the fastest sustained growth in the last decade. Restaurateurs are finding ways to add this favourite hot beverage to their menus in different, and exciting ways. Coffee and tea have traditionally been integrated into food, as well as shaken iced teas and cold-brews, as explained in the recent MENU Magazine article. With this item becoming more and more popular each and every day, we know how important it is to our industry as a whole. The incentive to drink…